Book 5: creativity, Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Picked at 3:51pm on 3/3/15

Hardcover: $15.27, eBook: $11.99

By Ed Catmull, Amy Wallace

Get the book here:

Why Mark Picked the Book (source: Mark's Facebook Page)

This book is written by the founder of Pixar and is about his experience building a culture that fosters creativity.

His theory is that people are fundamentally creative, but many forces stand in the way of people being able to do their best work.

I love reading first-hand accounts about how people build great companies like Pixar and nurture innovation and creativity. This should be inspiring to anyone looking to do the same, and hopefully there will be lessons we can apply to connecting the world!

Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”

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